gymshark: power

Ad campaign for Gymshark’s Power range.

'The only work that really matters is the work that no one sees. It shows you who you really are, rather than who you say you are.'

Time to work.

  • Power: Timeless, tireless and built to work just as hard as you do.

    For this campaign, Gymshark wanted to create a raw, gritty edit that embodied the relentless pursuit of the gym community.

    The goal was to drive home the mentality of being the hardest worker in the room, tapping into the viral ‘winter arc’ narrative dominating social media.

    All whilst using match cuts to show off the iconic Gymshark logo placement across the back, a key product feature for the range.

    • 30s Hero Edit: 16×9

    • Length Cutdowns (15 secs, 6 secs)

    • Resizing for Organic, Paid Social, Paid Search and Digital channels

    • Localised assets (EN, DE, FR, NL)

    • Gymshark Retail Store Displays (Regent Street, Stratford Westfield)

  • Production - @gymshark

    Post Production - @wanderlnd